Tuesday, January 4, 2011


A LIFE with Future Computing (a design competition to create new lifestyle from next-generation computing) japanese company Fujitsu will work with designboom to hold an international industrial design competition. Everyone is eligible to enter the competition, from professionals to students, who are involved with, or are interested in, design. participation in groups is also accepted. Free registration required.

A LIFE with Future Computing

With the spread of ICT, the ability for people to make diverse connections via networks with other people
in all daily life situations have increased, through a variety of devices such as PCs and smart phones.
as a provider of ICT products and services, Fujitsu strives to create a new society that contributes to
people’s everyday lives. our aim is to make computing technology a familiar part of people’s life so that
it may be used conveniently by as many people as possible. this competition is held to make the future
lifestyle of people richer and even more fun, and to give a concrete shape to the future as Fujitsu sees it
by promoting the use of the ever-changing technology and dramatically expanding the possibilities of our services.

the award is composed of two categories:
- the LIFEBOOK category which studies what PCs will be like in 2013, the near future,
- the LIFE-DESIGN category which studies what ICT computing will be like
(including service concepts) ten years from now in 2020.

we sincerely look forward to receiving your proposals of attractive designs that create new relationships between
individuals and people as well as those between people and their device.

LIFEBOOK category
we will solicit new LIFEBOOK* product designs targeted for 2013. applicants are reminded to think about possible
situations where the PC may be used and to express the ideal next-generation computing device of the future as you see it.
the requirements are that it is a mobile device that can be carried around and that it can be operated through
a network using computing technologies.
* LIFEBOOK is Fujitsu’s laptop PC series with the concept of Life Partner: - 'Always standing by your LIFE.'
LIFEBOOK’s brand concept: the four values innovation:
Innovation: That it is innovative
Reliability: That it is highly reliable
Human Centric: That the design focuses on the user
Green: That it is friendly to the environment.

LIFE-DESIGN category
applicants are requested to design and propose a new lifestyle for 2020 that makes use of network-accessing
computing technologies, and anticipates all usage situations such as inside the home and while going out.
we will accept applications for new service concepts** that will enrich our daily lives
even further, as well as designs of next-generation computing based
on such service concepts.
** what is a service concept?
it illustrates how people’s lives can be enriched through the offering of services using ICT.
what sort of services will be offered to whom? when, where, and for what purpose are such services used?
will the services provide new value such as convenience, experiences, and/or moving emotions?
there is no need to follow a business model (business incomes and expenditures)
when considering the content of the services.

02 - awards
grand prize: €30,000 euro for 1 work
runner-up prize: €10,000 euro for 2 works (one selection for each category)
judges’ special awards: €1,000 for 7 works

03 - the jury is composed of
nobuo otani, corporate senior vice resident Fujitsu, JAPAN,
kimitaka kato, Fujitsu design president, JAPAN,
ross lovegrove, designer, UK,
ma yansong, MAD architects, architect, CHINA,
gwenael nicolas, curiosity, architect, JAPAN,
toshiyuki inoko, IT Innovator, JAPAN,
birgit lohmann, chief editor of designboom.

see the official site for the profile of the judges.
official website

04 - design criteria
is the design focusing on the user (human-centered design)?
does it have sufficient novelty and appeal as a product design?
has feasibility been considered?

are the profiles of the target users and the proposal regarding the design’s convenience
and new experiences clear and attractive?
does it have sufficient novelty and appeal as a product design?
has feasibility of the new services been considered?

it is important that you keep your design(s) confidential until the results of
the competition are published.

05 - registration deadline
application registration will be accepted through january 31, 2011.

06 - registration
registrations are open now, please fill in the form.
teams register with one name only.
- when submitting works you should add all team member’s names.

For further information and to register please feel free to click here.

Courtesy of designboom.com

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