Tuesday, April 19, 2011


Fiat and Gucci are among the strongest brands to emerge from Italy, and now they have partnered up to bring you a special edition version of the 500 super-mini. It is a car that celebrates the best of Italian style, innovative design and creativity. I think this collaboration between Gucci and Fiat is perfect for each other. It's complementing each other. I think Fiat brings the vibrant of energy and sporty for Gucci. Meanwhile Gucci brings luxury style to Fiat. Can you feel it?

In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week.

The black and white colors of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

The 2011 Fiat 500 Special Edition Gucci uses 16-inch alloy wheels with 195/45 R16 around the locking cap GG logo in the same color of the car coupled with the Italian fashion house sign on the tailgateto the the pillar -B,and green Gucci ‘s signature red line along entire perimeter 2011 Fiat 500 Special Edition Gucci green. 2011 Fiat 500 Special Edition Gucci supported by a 1.4-liter engine that produces 100 hp. and equipped with a rear brake caliper green Gucci. Italian fashion house line appears in the gear shift, cover-key, carpet, and seat belts.
Frida Giannini and Lapo Elkann
Frida Giannini said, “In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Traveling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year".

Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at www.gucci.com from April 2011

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